Kikas backpack collection 2023

The process of creating a backpack starts with research, where I focus on understanding its purpose and the needs of users. By analyzing trends, interviewing potential users, and studying existing products, I identify key features.

Next, in the concept development phase, defining the shape, structure, and features based on the research. This step helps me decide if the backpack will have a traditional rectangular shape or an ergonomic design with multiple compartments for organization.

In material selection, I choose fabrics that balance durability and weight. Outdoor backpacks often use weather-resistant materials like nylon, while urban designs may use lighter fabrics like cotton or polyester.

Finally, in the color and aesthetic stage, I select a color palette that resonates with the target audience. Neutral tones are chosen for a professional look, while bold colors suit a younger crowd. Details like logos, stitching, and finishes add personality and align the product with the brand's identity.